Creativity Central [Marty Baker]

Last summer, I had the privilege of working with David Bullock at Gerald Haman's Thinkubater in Chicago.  David is a master of Mutlivariate Testing and Tajuchi Advertising Methodologies.  Yes, even my eyes glazed over on that title.  Let's just say he's brilliant.  He told me about a powerful and FREE creative tool developed by a friend of his.  This site is www.ideaengine.org 

Professorial stuff: Let me give some background.  Okay, so maybe you never heard of Genrich Altshuller. Or Triz. Altshuller created a innovation methodology called TRIZ.   It is a Russian acronym for "Theory of Inventive Problem Solving. In 1946, he analyzed over 400,000 patents, generating a list the generic problems that needed to be solved and the solution used to generate the patentable innovation.  The theory reduced to the lowest common idea is that "somebody, someplace has already solved your problem or one similar to it. Creativity means finding that solution (investigation) and adapting it to your current problem.

 Ideaengine.org is a powerful ideation tool that allows you to generate hundreds of ideas (alternative notions) to a problem or challenge. Again, the Friz Perls statement: garbage in, garbage out applies. Ideaengine.org is FREE. Just log on and register and start the ideas flowing. Here's an example of how Idea Engine works.

There are 3 simple steps for creating revolutionary ideas and solutions using Ideaengine.org.
Step 1: Define your Goal

First thing you need to do is create a goal STATEMENT for your project for example: “We want the recipients of a Email Marketing Campaign to buy a watch that we are selling,”

We then break this statement down in to the following:

(i) Define the SUBJECT of the statement i.e. "Recipients of Email Marketing Campaign"
(ii) Define the VERB of the statement i.e. "Buy"
(iii) Define the OBJECT of the statement i.e. "watch” (Product or Service)
(iv) Define the GOAL for the statement i.e. "Improve sales of the watch"

Step 2: Enter the data in to the Ideaengine.org

Based on what you have created in Step 1 enter the relevant data in to the Ideaengine tool and generate the idea prompts or creative principles. Then print out the results. Step 3: Analyze the results and develop solutions After you have completed Step 2 use the idea prompts or creative principles that you have generated to brainstorm solutions.

Once you get better at defining the subject, verb and object of a session, the more finely tuned your results will be.  Believe me, it's worth the effort.  Give yourself time to understand the key definitions and you will have a full day of brainstorming in minutes.

  http://creativitycentral.squarespace.com?tourId=MyTour 有希望地, 我的中国翻译是可理解的。

去年夏天, 我有特权工作与大卫犍子在杰拉尔德Haman 的Thinkubater 在芝加哥。大卫是Mutlivariate 测试和Tajuchi 大师给方法学做广告。是, 甚而我的眼睛给上釉在那个标题。让我们说他精采。他告诉了我关于一个强有力和自由创造性的工具由他的朋友发展。这个站点是www.ideaengine.org

教授的材料: 让我给一些背景。好, 您从未那么可能听说了Genrich Altshuller 。或Triz 。Altshuller 创造了创新方法学称TRIZ 。这是俄国首字母缩略词为"有创造力解决问题的理论。1946
年, 他分析了400,000 个专利, 引起名单需要被解决并且解答被使用引起patentable 创新的普通问题。理论减少了到最低的共同的想法是, "某人, 在某处已经解决您问题或一个相似与它。创造性意味发现那种解答(调查) 并且适应它您.  

Ideaengine.org 是允许您引起上百想法的一个强有力的观念化工具(供选择的概念) 对问题或挑战。再, Friz Perls 声明: 垃圾, 垃圾申请。Ideaengine.org 是自由的。注册和登记和请开始想法流动。这例子怎样想法引擎运转。

有3 简单的步为创造革命想法和解答使用Ideaengine.org 。步骤

1: 定义您的目标

您需要做的第一件事是创造一个目标声明为您的项目例如: "我们要电子邮件市场活动的接收者买我们卖的手表,"

我们然后打破这个声明下来对以下:

(i) 定义声明的主题即。"电子邮件市场活动" (ii) 的接收者定义声明的动词即。"购买" (iii) 定义声明的对象即。"手表" (产品或服务) (iv) 定义目标为声明即。"改进手表的销售"

步骤2: 输入数据对 (iii) 定义声明的对象即。"手表" (产品或服务) (iv) 定义目标为声明即。"改进手表的销售"

步骤2: 输入数据对Ideaengine.org

根据在什么您创造了在步骤1 输入相关的数据对Ideaengine 工具和引起想法提示或创造性的原则。然后打印在结果之外。步骤3: 分析结果和开发解答在您完成了想法提示或创造性的原则您引起群策群力解答的步骤2 用途之后。

一旦您得到好在定义会议的主语、动词和宾语, 精巧被定调您的结果将是。相信我, 它是价值努力。给自己时刻了解关键定义和您将有一个整天群策群力在分钟。