Creativity Central [Marty Baker]

Chris Kocek, a strategic planner at the agency GSD&M, recently posted an interesting blog on Curiosity called, Social Media Infographics from the Consumers’ Perspective.

He asks, “What does the world look like if we put the consumer at the center of the social media universe?” 

I am a huge fan of infographics -- and his historical approach to visualizing the exponential growth of the ways consumers can interact with companies and to each other is compelling.

Compelling because the growth of media outlets is something many clients says they understand, but generally the complexity makes their eyes glaze over.   

When I started in advertising, there was the sacred trinity of big media: TV, Print and Radio. (Followed by collateral  -- billboards, direct mail and brochures).  The internet, the omnipresence of social networking and the rise of mobile technology has completely re-imagined the media landscape.

By deconstructing the media and conversation channels, it provides a change map that helps visualize the possibilities. Nice work Chris.

A link to original blog:

http://bit.ly/vex8xp